Web2Lead feature in Microsoft Dynamics CRM using Salesfusion

Nelly Furtado once sang “All good things come to end”. While we all love the song, but do we really believe it? Not if we are talking about Softwares where good things only become better, they do not end. However, Microsoft seems to be a big fan of Nelly and they have justified the lyrics by stopping the Lead Internet Capture feature in Microsoft Dynamics CRM Online. The announcement here.


What did the tool really do?

This tool gave you an all-important flexibility to create landing pages for your website, right inside CRM, like Contact Us page for example. The webmaster would then simply embed this page on the website and there you go – visitors filling up this form on a website would be logged into CRM as leads. Amazing, isn’t it?

What are the alternatives?

What is gone is gone, we certainly do not have to lose heart because there is no dearth of choices that we have. There are various add-ons in the marketplace as replacements. While an add-on will do its job in bits and pieces, we recommend a full-fledged marketing automation to deliver not only the above functionality but also a complete end to end marketing solution.

Salesfusion with Microsoft Dynamics CRM Salesfusion is a SaaS model marketing automation software that replicates the above functionality with ease, thanks to it’s out of box integration with MS CRM? Just create your form using a form creation wizard in Salesfusion, drop your MS CRM fields on the form, publish the form on your website using iFrame, and you are through.


Salesfusion provides an iFrame script for every form that you create; iFrames are one way to feature a dialog on your website. This script pushes the data into Salesfusion, from where the data is further pushed into CRM as leads.

It doesn’t end here. You can further do:
1. Bulk, Drip and Trigger-based email campaigns
2. Lead nurturing without making use of CRM workflows
3. Lead scoring and routing
4. Website visitor tracking
5. Social media marketing
6. ROI tracking of your marketing activities.


Salesfusion works with both on-premise and online models of Microsoft Dynamics CRM.

CRM Dynamics is a great platform to build CRM solutions for small business to the enterprise organization. However, to enhance the platform, add-ons from different partners provide a great way to improve the user experience and improve productivity.