The public website available in the new version of Office 365 SharePoint Online is based on SharePoint 2013 platform includes a new design and new features for customizing the website and individual pages. Because the website is built on the SharePoint platform, you now get publishing capabilities, more Web parts, and advanced design options.
More page editing options
The public website in Office 365 now includes more page editing options. You can edit pages and save them as a draft or publish them. You can add and format text and images, embed videos, add Web Parts, and more. It’s easier to change the website title, logo, footer, and other site elements. You can also copy and paste your own cascading style sheet and apply it to the site.
Easily change the look and feel
You can quickly and easily change the look and feel of the entire website by choosing Change the Look. Using this feature, you can browse a catalog of designs, choose the one you like, change the background image and font, and you’re done. The new designs have an entirely new look compared to the previous Office 365 public website.
Customize Website navigation
You can now customize your website navigation directly from the navigation links themselves. A new Edit Links option appears in the navigation. When you click this, you can add a new link, rename a link, drag and drop links to new locations, and so on.
Design Manager for advanced site design
If you want to completely redesign the website from scratch or use a design you already have, you can use the Design Manager. This set of features lets you turn a conventional HTML web page into a SharePoint master page with page layouts, mobile views, cascading style sheets, and more. You can use your own website editor such as Dream Weaver to do the design work before uploading the files to the Design Manager.
Optimize your site for SEO
SharePoint Online now makes it easy to optimize your site for search engines so customers can find you on the web. You can specify the title, keyword, description and other metadata while authoring the page, and adjust these properties later as you analyze search results. You can also specify values to be included in your sitemap, which search engines use to discover new pages in your website. SharePoint Online also now support friendly Page URLs to make them SEO friendly.
An active blog on the Website will improve your SEO rankings. SharePoint Online Public Websites are automatically provisioned with a blog feature complete with a blog post summary page and blogging tools.
With SharePoint online public website it has become easy to add social plug-ins—the Like button, newsfeed, and comments—anywhere on your site. You simply add a social integration application from the SharePoint App Store and then add the social plugin to the desired page.
Website usage reports
To see how well your website is performing for your site visitors, you can open site usage reports, or popularity trends, in Microsoft Excel. Use these reports to view the daily or monthly hits and unique users to your website.
Contact us to know how the new features of Office 365 SharePoint online public website can help you improve your digital marketing.