The Social Engagement tool is a fantastic social interaction tool for sales, marketing and customer service professionals who want to proactively engage with their audience and customers on social media. It collects data from various sites such as Twitter, Facebook, Tumblr, YouTube and relevant blogs. The visual reports help you spot emerging trends from people’s comments, whether positive, negative, or neutral. It can even read emoticons and emoji’s =)
Why Social Engagement?
Every business needs to build their brand presence and reputation in the market and to create that social media is a very good platform. There are stand-alone tools out there to help analyze your activity against success measures and objectives. They look at metrics such as clicks, shares, likes, most popular posts and so on. Ideally, you’d use a tool that maximizes existing activities to boost ROI by:
analyzing trends in customer sentiment
improving existing product lines or creating new products and serv ...
Read the rest of entry »